CATALYZE is hosting an Association Training Webinar on the subject of "Product Classification, Regulation & Certification", with a focus on the food industry.

Rex Bowden, Managing Director of CATALYZE, will again MC and moderate the event, and introduce the Customer Service Support program and the free support services available.

The first speaker will be Adri Williams, Managing Director and co-owner of Khayelitsha Cookies and founder of YOUCookie company, their export brand. She will be providing "Practical insight into what to expect and what to prepare" when entering the U.S. market.

Adri is a social entrepreneur, passionate about job creation in South Africa by empowering previously unemployed women from rural communities in and around Cape Town, by teaching them to hand bake and hand pack cookies in our FSSC accredit factory.

We are then proud to introduce Coley Anderson, Director of Industry and Government Relations & Enterprise Solutions Specialist for Registrar Corp, to speak on "FDA Registration and Requirements".

Mrs. Anderson, based in Virginia, USA, focuses on educating foreign governments, trade associations, and individual companies about U.S. Food and Drug Administration regulations.

We welcome back Ruan King, Managing Director of King Cargo Logistics to address "Logistic requirements for exporting to the U.S. and other Regions". (This segment will have a multi-sectoral focus.)

And the event will end with Eckart Naumann, Traclac's Associate at Trade Law Centre and independent economist, sharing his in-depth knowledge of AGOA and how and where product eligibility information can be found.

CATALYZE is partnering with the U.S. Government's Prosper Africa initiative to provide a range of services in advancing the African Growth and Opportunity Act (AGOA) and Generalized System of Preferences (GSP) priorities. This work is supported by USAID through the Africa Trade and Investment program.

Our primary goal is to facilitate a greater understanding of AGOA and GSP among African companies, exporters, associations, and international buyers by highlighting how to leverage these agreements to boost trade and investment between Africa and the U.S. markets.

This is the second of 4 webinars, designed to be interactive and practical seminars that will ensure that you, as the Association, can better support your exporters in accessing the U.S. market. Each webinar will address multiple sectors and specific areas of exporting into the U.S. market. Invited speakers are leading industry experts with hands-on experience, offering valuable insights and pragmatic advice.

Click here ​for more information, and to register for the session.